It’s safe to say that most companies try to appeal directly to their target audience. Apple sells itself to the hip, young, tech savvy crowd. Mercedes Benz brands itself as car for successful, wealthy individuals. So let’s take a look at who Carl’s Jr. is reaching out to…
Commercial A)
In this spot, we meet a man in his late 20’s/early 30’s who seems to think that a steak dinner is something you can purchase and enjoy all while avoiding a) getting out of your car and b) talking to anyone who considers English their primary language.
Commercial B)
Now we’re introduced to another young man who intends to make himself some guacamole, only he’s under the impression that guacamole is Spanish for avocado, so he simply throws an unpeeled avocado into a blender expecting guacamole to somehow magically appear.
If you read the description to either of these commercials and shook your head in agreement with the choices made in them, then, you are exactly the type of customer Carl’s Jr. is seeking to eat at their establishments. Congratulations. You are an idiot.
Commercial C) Women, early 20's, well endowed, tight jeans, belly shirt, mechanical Bull, messy burger... I think it is safe to say I was targeted by this one.
ReplyDeleteShoot...after that first comment i think i need to start watching TV.
ReplyDelete